CONTEXT
Every Fall, following their Spring Cultural Diversity Conferences, Moët Hennessy USA hosts its third-party distributors for a one-day event to recap the previous year’s sales performance and immerse them in the exciting and impactful marketing and sales strategies coming their way for the upcoming year from their luxury wine and spirits brand teams. The challenge each year is to provide distributors with effective, hard-working content that arms them with what they need to be effective, while also providing a conference experience reflective of the quality of the brands they are representing to the world.

OUR APPROACH
Since 2012, Touch has been helping Moët Hennessy USA design and produce the most effective and compelling Distributor Conferences the company has ever hosted. Our team works hand in hand with the corporate communications and events team to coordinate the work of thirteen different brand teams, including Veuve Clicquot, Dom Pérignon, Moët & Chandon, Ruinart, Krug, Belvedere, Glenmorangie, Ardbeg, Woodinville, a lush global portfolio of wines, and of course, Hennessy.

Our objective every year is to provide the perfect balance of efficient, high-value content, delivered with impact and economy, while also ensuring that the event production values reflect the perfect balance of luxury brand sensibilities and the pragmatism of a sales and marketing meeting. From venue research to seamless event design and production to presentation design and executive speaker coaching, our team continues to work tirelessly to support the Moët Hennessy portfolio by emphasizing the essential differentiated qualities of their brands and helping the company reinforce the power of the portfolio.