CONTEXT
In addition to the fall Distributor Conferences, every spring, Moët Hennessy USA hosts its third-party distributors for a one-day event to discuss the inroads and opportunities that the company’s diversity marketing efforts present.

Typically held in a city or region with a diverse cultural history or makeup, the conference is designed to inspire distributors with the perspectives, trends, marketing strategies, and tools that Moët Hennessy brand teams are producing to help them succeed with diverse audiences. Each year, the conference location along with the current brand marketing plans provide opportunities to create a unique conference experience.

OUR APPROACH
Touch works hand-in-hand with the Moët Hennessy USA corporate communications and events team and a collection of their brand teams, including Hennessy, Dom Pérignon, Veuve Clicquot, Glenmorangie, and Belvedere to name a few, to create the conference. Much like the Distributor Conference, our objectives every year are to balance high-value content, delivered with impact and economy, while ensuring that event production values reflect both luxury brand sensibilities and the pragmatism of a sales and marketing meeting, all with a culturally diverse flair.

Our team works with the Moët Hennessy USA events team on venue research, event design and production, presentation design, and executive speaker coaching. At this conference the team also facilitates an essential, dialogue between attendees—who are essentially the company’s contracted field sales teams—to gather input on the efficacy of the company’s cultural diversity marketing efforts. 

In addition to maison heads and senior executives from Moët Hennessy in Paris, special guests at these events have included celebrities such as Nas, Oscar De La Hoya, Aaron Sanchez, Virgil Abloh, and Canelo Alvarez, as well as business heavyweights like President of Motown Records Ethiopia Habtemariam and former Detroit Mayor Dennis Archer.