Diageo

Golden Bars

Diageo is a leader in the premium beverage industry, with more than 200 brands and 30,000 employees worldwide and within it, Diageo Beer Company (DBC) supports consumers needs within the ready-to-drink, convenience and beer categories. DBC’s annual Golden Bar Awards and Sales Meeting plays a pivotal role both in celebrating the achievements of their distributor partners and in creating a critical moment for Diageo executives to convey actionable, strategic messaging and confidence in their product innovation and category leadership to empower distributor sales teams for the year ahead.

Touch partnered with DBC to create a tailored end-to-end solution for the event, that provided maximum impact. From conceptual design and building a unified leadership story to content development and onsite executive support to event logistics and execution, our team crafted a comprehensive plan to ensure each element was impeccably produced and that created a lasting impression for attendees.