CONTEXT
Forterra is all about land for good—wild land, rural land, and urban land. Grown out of a conservation organization, Forterra has become a vibrant, dynamic local organization that thinks creatively about how to preserve the space that every living thing needs to thrive. Their needs have focused largely on the production of an annual fundraising breakfast that ties together their diverse efforts in a compelling way.

OUR APPROACH
Every year our work with Forterra begins with an update on their efforts and successes over the past year—which can encompass everything from saving a beloved trail from logging to purchasing a motel in a Seattle suburb and converting it into small business spaces for an immigrant community. They do so much great work—our role is weaving it together into a cohesive story that really gets at the heart of their mission.

We help Forterra’s team focus on spotlight projects, then build the breakfast around them with creative collateral, videos, and speech writing and speaker coaching. We also plan and produce the breakfast, which typically sees upwards of 1,000 attendees and in 2018, raised $1,022,000, their biggest year yet.