Starbucks

College Achievement Program

A first of its kind partnership with Arizona State University (ASU), Starbucks College Achievement Plan (SCAP) provides opportunity for all eligible U.S. Starbucks employees—called partners—to earn their bachelor’s degree online at ASU with full tuition costs covered. The program recently celebrated its 10,000 graduate.

Starbucks engaged Touch to help launch the program in 2014 with an event at The Times Center in NYC. Since then, we have supported the SCAP team on a variety of recruiting and marketing efforts. We designed and produced a video story series showcasing SCAP graduates who are the real-life beneficiaries and living outcomes of the program. The video series continues to be expanded upon and used by the Starbucks internal marketing team to elevate the stories of Starbucks partners who have graduated from ASU.