Starbucks

College Achievement Plan

A first-of-its-kind partnership with Arizona State University (ASU), Starbucks College Achievement Plan (SCAP) provides the opportunity for all eligible U.S. Starbucks employees—called partners—to earn their bachelor’s degree online at ASU with full tuition costs covered. As of 2024, more than 13,000 students have graduated, with over 25,000 actively participating in the program.

Starbucks engaged Touch to help launch the program in 2014 with an event at The Times Center in NYC. Since then, we have supported the SCAP team in various recruiting and marketing efforts. We designed and produced a video story series showcasing SCAP graduates who are the real-life beneficiaries and living outcomes of the program. The video series continues to be expanded upon and used by the Starbucks internal marketing team to elevate the stories of Starbucks partners who have graduated from ASU.