Microsoft
Global Hackathon Brand Development
Microsoft Global Hackathon brings passionate problem-solvers together from all over the world to create, innovate, and develop new ideas. This highly anticipated company-wide, multi-day event draws 100,000+ employees and interns each year to brainstorm, experiment, and battle for bragging rights. The objective? To inspire employees, build community, collaborate in teams, and have a shot at developing the “next big thing”.
Touch built a brand design framework to capture the spirit of the event, rooted in the company’s hacking culture. A bold statement followed the prompt of a cursor - ready to be filled with your next move, your inspiration, your vision.
With a messaging framework, brand hierarchy and theme visual language established, this evergreen toolkit was unleashed this year to hack teams around the world to customize. And customize they did – from print signage and wayfinding to coloring books, 3D printed bobble heads and digital applications.
