Blyk introduced a new way for mobile operators to offer young people free texts and calls, along with relevant offers and entertainment from their favourite brands, musicians, and entertainment companies – via their mobile phones.

For the launch of Blyk, we created a complete brand identity, based on an open interpretation of the brandmark. Supported by animations, collateral, online and guerrilla tactics, this approach helped Blyk stand out from the monolithic brands of its competitors with a friendly, whimsical, and ultimately accessible approach to attracting and engaging customers.