Battery
Carlsberg-owned, Battery is the number one energy drink in Finland, now available in almost 40 countries. Our work for this active and innovative beverage company has included brand development, new product launches, print and broadcast advertising, packaging design, and promotions.
Continuing the company’s success at launching new and innovative energy drinks, Battery created Hydro in 2010. The product’s unique formulation combined ingredients that provide increased energy but also facilitate hydration and recovery – delivering a triple threat against the company’s category competitors.
Our work began with product naming – emphasizing one of the product’s benefits, and extended through campaign development and execution. Our campaign leveraged the new Battery visual brand language, and provided visualizations of the product’s unique and beneficial effects on the human body. Touch produced a range of vivid print and television advertisements to promote the product and drive sales.
Battery is now a leading brand in the global energy drink market.
Recent Projects
Battery Brand Refresh
Amplifying the functional core of the Battery brand with an enhanced visual language.